Marketers on course to deliver knowledge transfer programme

The Marketing Team at ABL Business – Emma Duff and Alex Beardsley.

Cleckheaton-based ABL Business has won a prestigious EU-funded contract to deliver marketing improvement packages to SMEs across the Calderdale area. The project is part-funded by the European Regional Development fund (ERDF).

Leeds Beckett University has appointed the Cleckheaton consultancy to deliver a programme worth £7,000 to participants involved in the Business Growth Calderdale project. The University is a partner in the scheme which aims to create growth and jobs in the district by encouraging ‘knowledge exchange’ between universities and clusters of Calderdale SMEs.

At least seven SMEs are being selected by the university and the Business Growth Calderdale team. They will take part in an intensive programme of activities with ABL Business over the course of the next few weeks, up to the end of June.

ABL Business will mentor the businesses on a one-to-one basis to ensure they develop a clear marketing strategy, enabling them to increase their sales, grow their businesses and create more jobs.

Support will include the development of a 12-month promotional calendar of marketing activities and of a robust marketing management system. This will cover e-marketing, social media, content development and case study creation.

Businesses selected for support from the project are being drawn from a number of specific sectors, namely creative and digital; advanced engineering and metal; environmental technologies; healthcare technologies; and professional and financial services.

The contract represents a major success for ABL Business, itself an SME which has only been trading for 15 months. The company, based in Law Street, Cleckheaton, was formed from a merger between Talk Direct Marketing and ABL Capital, a pairing which has enabled them to offer complete marketing and financial support packages to their clients.

On awarding the contract, the university said they had selected ABL Business because of their proven experience of working directly with SMEs and because they had demonstrated excellent results from their workshops.

Alex Beardsley, MCIM, Director of ABL Business Ltd said, “We are really excited to be involved in a project like this, which is helping other SMEs to achieve their own goals and aspirations. It will be extremely rewarding to see how their success then goes on to contribute to the growth of the local economy – ultimately bringing more employment to the area.”