We recently welcomed on board Ian Henderson Designs to provide them with a new marketing strategy. As part of their package we worked with them to get PR out to papers covering the local area where they are based. Melanie from ABL Business went along to Iain Henderson Designs once the revamp was complete to take some stunning photos. Take a look below to see the full story:
Bespoke jewellery business Iain Henderson Designs has been given a £30,000 revamp, to provide an even better experience for its customers.
The Bingley-based premises reopens this month after undergoing a complete transformation to create a new-look studio, office and workshop space.
The company, which hand-makes unique personalised jewellery onsite, has been growing rapidly since setting up in 1996 and needed extra space as well as a more customer-friendly layout.
Iain Henderson Designs is very different from a typical high street jeweller’s shop in that most of the pieces are crafted on the spot in the Bingley workshop. Customers are able to get involved with the design and choose the gems, metals and any other materials for their personally-tailored piece. The company also reworks old items of jewellery, which may perhaps have sentimental value, into something new that can be used.
The purpose-built studio is behind owner Iain Henderson’s house in Ghyll Wood Drive, Bingley and originally housed the public area and the workshop on one floor above the office and a single garage.
The refurbishment has seen the ground floor converted into an expansive new studio and shop where customers can go along and discuss their needs. The first floor now houses the office and workshop enabling the company to set up a new ring-cleaning and polishing service.
The new layout creates a better space for jeweller Karl Northeast to craft rings, earrings, bracelets, necklaces and even set the stones while the customer looks on.
Mr Henderson said: “The studio evolved over time and our business has grown really quickly, beyond our expectations. We’d become so busy, especially on a Saturday, that it could get very noisy when work was going on – which was not ideal for new customers trying to talk to us about their ideas. On the other hand we still wanted people to be able to watch the work progressing, so it was important to keep everything together under one roof. This new layout gives us the best of both worlds.”
One focal point is a unique, specially-designed display table in the ground floor foyer, created for Henderson’s by Parify and Progressive Display, both national specialists in furniture and lighting for the jewellery industry. It features multi-coloured lighting which can be switched to different colours and hues to show off various items of jewellery to the maximum effect.
Manager Nicky Chadwick explained: “The centre display cabinet had to be purpose-built as there was nothing readymade on the market to fit with what we were trying to achieve. We can set the lighting to the most appropriate colour to exhibit each item of jewellery in the best way – for example, rose gold looks better under a warmer light while platinum is better under a cooler light.”
The customer area has been fitted with bar-stool seating from which to view the jewellery. An integrated champagne fridge has been installed, alongside a new coffee machine and soft sofa area. Here, wedding couples and those celebrating a special occasion can relax and raise a glass.
The studio has been panelled to give a cleaner finish and to hide less attractive areas like the polishing room, kitchen and storerooms.
The refurbishment makes room for an expanded sample collection, including more than 400 engagement rings and wedding rings to spark the customer’s imagination.
The revamp has also created a new garden area outside the studio with paving and patio decking plus the installation of new secure gates.
The expansion has enabled the company to upgrade one part-time position into a full time job and they now intend to take on an apprentice in the near future. There has also been work created for numerous business involved in the redevelopment process with local firms used wherever possible.
Nicky added: “One thing that has been really nice, is that several of the contractors were customers of ours who first came in to have wedding rings or engagement rings made. While we were chatting with them, we found out what they do and, having built up a relationship, we then invited them to work with us on this exciting project”.
Contractors involved in the project include: Sharrock Construction; N H Joinery Ltd; Mark Whittington Tiling; G Hopwood Electrical Contractors Ltd; Williams Decorators; DJR CLow plumbing and heating; GG Fabrications; GMC Plasterers; G&J & Sons and David J McClennan garden services.
Visits are by arrangement only and appointments are now being taken again. A number of celebration and business networking events are being arranged to thank everyone involved in the redevelopment and to showcase the new-look premises to the public.
For further information about Iain Henderson Designs Ltd please visit: www.iainhenderson.co.uk
Click here to see the story on TopicUK.
Click here to see the coverage in the T&A.
To see the coverage on the Yorkshire Post please click here.