Finance and Marketing – A Perfect Partnership

ABL Business provides commercial finance and marketing support to SMEs across Yorkshire and beyond.

Not the usual mix of services, some might say, and you may be wondering how they might work as a package.

In fact, almost one in five (18%) FTSE 100 CEOs are former marketers, according to new research from Heidrick & Struggles. This makes marketing the second most common route to the CEO position, just behind those with a background in finance (36%). (Marketing Week, 2017).

And this explains why our business mix works so well;

The premise really works around How we do business and NOT What we do.

SME owners are faced with a multitude of decisions and issues every day, many unrelated to their passion or skills.  Therefore, they need trusted advisors to turn to.

But supposing you have a number of issues. like:

How do I increase my sales? I have a cash flow problem.

I’m buying a new business; how do I communicate this?

I want to move into a new market; is it viable?

These questions beg both a financial and marketing answer. Finance and marketing are the two areas of a business on which growth and profits are dependent; so both need to succeed together to ensure a company produces great results now and in the future.

As well as being able to provide support in the form of marketing and finance, we have key people working with us contributing years of experience in dealing with businesses of all shapes and sizes. The quirkier the question the better.

Behind every business there is a story and ABL Business exists to build long-term relationships with all our customers and help them with the next chapter.

We are always on hand to answer questions, give advice and support. Our ethos of ‘Speak to a human’ is really true. We often get people calling up in person to ask a question and if we can help we will. If we can’t we’ll point them in the right direction. It’s because of this ethos that we have grown from 3 to 13, in 3 years and brokered £30million of funds over the last year!

But enough of how we do it; what do we do?

We provide commercial finance across the board. If you are an SME looking for cash just pick up the phone for a chat. We specialise in providing a mixture of finance options to help you achieve your goals.; Our services are tailored to you – we will never just try to make you fit into one of our products.

Similarly, with marketing; we provide outsourced support as if we were your inhouse team. We use all the marketing tools available to achieve the outcomes that are right for your business.

Speak to us today and let us tell you how we can support you in taking your business to the next level.

Call the office to speak to a human on 01274 965256 or visit our website www.abl-business.co.uk/ablstage to find out more about us.